Pixelplus
A Nairobi videography studio competing for clients who also look at international names. The identity needed to feel cinematic, precise, and premium without a word being said.
A Nairobi videography studio competing for clients who also look at international names. The identity needed to feel cinematic, precise, and premium without a word being said.
Pixelplus needed to compete with international videography studios. Clients were choosing competitors not because of weaker work, but because of the brand perception gap — Pixelplus looked local while their reel was global.
The identity had to feel cinematic, precise, and premium — not like a freelancer's portfolio. Every element needed to signal craft and intentionality. The logo, the typography, the colour system — each had to earn its place by communicating something specific about the studio's ethos.
We built a visual language rooted in precision and depth: a mark system drawn from the geometry of the lens, a palette that lives comfortably in dark and light environments, and guidelines that let a creative team maintain consistency across film, digital, and print.
Primary mark, secondary lockup, icon-only variant. Optimised for screen, print, and watermark use.
A cinematic palette built to perform in dark-mode-first environments without losing clarity on white.
Display and body typeface pairing selected for premium feel. Hierarchy rules across screen and print.
Comprehensive usage document. Logo rules, colour specs, typography hierarchy, and tone of voice.
Business cards, letterhead, email signature, and document templates for client delivery.
Social profile kit, reel title card templates, watermark system, and all editable source files.
"For the first time, our brand matches the quality of our work."— Director, Pixelplus
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